Sandwiches & Bakery
Soft Rolls
Classic soft white and brown rolls, filled fresh each morning — a school and office lunch staple.
- Cafés & delis
- Convenience retail
- Office catering
- Schools & colleges
SALSA & HFA assured supplyMade fresh every morning
Prepared in our Southall production kitchen and on your shelf the same day.
Retail-ready labelling
Barcodes, allergen panels and date coding printed to your own spec.
Your recipe or ours
Choose from our best-selling fillings or we'll build a bespoke range for your menu.
What we supply
Available options
All lines can be tailored to your kitchen or retail spec — packaging, portion size, labelling and delivery windows to suit.
- Ham & cheese
- Egg mayo
- Chicken
- Tuna
- Cheese salad
Product specification
- Pack format
- Wedge packs, film-wrapped or loose in catering trays
- Storage
- Chilled 1–5°C
- Shelf life
- Made fresh daily — 2–3 days chilled
- Minimum order
- Flexible — from a single tray per drop
- Lead time
- Order by 4pm for next-morning delivery
- Halal & dietary
- Halal and vegetarian ranges available on request
- Allergens
- Full allergen and ingredient declaration supplied with every order (Natasha's Law compliant labelling available).
Handling & storage guidance
- Keep refrigerated and display within the chilled chain at 1–5°C.
- Rotate stock on delivery — first in, first out.
- Hot-serve lines can be pressed or oven-finished from chilled.
Ready to order soft rolls?
Open a trade account in minutes. Tell us your volumes and delivery days and we'll send a tailored price list the same working day.
